Application — Social-First Video Editor, Brand Knew
I cut ads that have to earn attention in the first two seconds, or they're dead.
Editing short-form video for paid social and performance marketing across Meta, TikTok, and YouTube Shorts, turning raw footage, UGC, and creator content into ads built to test, learn, and iterate fast.
Same shoot, four ways to open it
HOOK A
Question-led open, on-screen text carries the claim in the first frame.
HOOK B
UGC-style cold open, no logo, no wind-up, straight into the problem.
HOOK C
Pattern interrupt cut, fast motion first frame to stop the scroll.
HOOK D
Testimonial-first open, credibility before the pitch even starts.
PLATFORMSMeta, TikTok, YT Shorts
FORMATSVertical, square, horizontal
TURNAROUNDFast, multi-variant
CURRENTLYAdspire Social + GlowDay
What I bring
- Hooks & pacingCutting for retention, not just for a nice edit. The first frame has to earn the second one.
- Multi-variant testingSame shoot, different hooks, CTAs, and lengths, built for a testing roadmap not a single hero cut.
- UGC & creator contentComfortable turning raw creator footage into something that doesn't look over-produced on purpose.
- Platform-native deliveryVertical, square, and horizontal off one shoot, captioned and paced for where it's actually running.
Lifestyle / brand paid social
Paid social ads, surf & lifestyle DTC
UGC
Creator-style paid social edits
CBD
Paid social ads, health & wellness DTC
Ghia holiday campaign
Paid social ads, beverage DTC
Pollibee Naturals & events
Paid social ads, beauty & events DTC
Toolkit
- Premiere Pro
- After Effects
- DaVinci Resolve
- Media Encoder